Link to Webinar on “Evidence-Based Entrepreneurship: A Mindset For Startup Success”

Click this link to access the March 20, 2020 eCornell webinar entitled “Evidence-Based Entrepreneurship: A Mindset For Startup Success” where entrepreneurship experts Tom Schryver and Ken Rother discuss the importance of leveraging customer insights by asking the right type of questions and focusing on the customer problem/need rather than your imagined solution. 

Link to Webinar on “Leadership Through Communication: Navigating the COVID-19 Crisis”

Click this link to access the March 20, 2020 webinar entitled “Leadership Through Communication: Navigating the COVID-19 Crisis” where Cornell Senior Lecturer Theomary Karamanis, Vice Provost Katherine McComas and Dean Lynn Wooten shared expertise about communicating within businesses and larger communities during times of crisis. The panel also took questions from those listening/watching live.

Tips For Working From Home

home office setup with desk in front of window

Whether you are launching your business and trying to keep costs low by working out of your own home…or if the Coronavirus has you working from home because of “social distancing” requirements, here is a piece from NPR with some helpful tips for how to make working from home as productive as working from an office (or maybe even more productive!)

And for those of you reading this who are enrolled in the Bank of America Institute for Women’s Entrepreneurship at Cornell online certificate program, you are already ahead of the curve because you have embraced “distance” learning!

“Guilty Feminist” Podcast

feminist logo

If you are looking for a new podcast to add to your listening list, we suggest trying a few episodes of the “Guilty Feminist“. We recently listened to “Episode 184: Things We Wish We’d Known with Kate O’Donnell and guests Charlotte Keatley and Jenny George”

One part we loved was at the end of that episode when the host Deborah Foster Wallace says:

“People believe what you tell them.  You tell the story of you and that is what they believe.  Very few people are correcting your story of you.  If you come into a room and say ‘I’m not sure about this but…’, the story you are telling is that ‘I don’t really trust myself’.  Very few people in life will say ‘You don’t trust yourself but I think you should and I’m going to.’  Occasionally someone does and that person is called a mentor. That’s what a mentor is – someone who says ‘I believe in you more than you believe in you.’  You will get maybe two mentors in a lifetime if you are lucky.  Everyone else believes what you tell them.  So tell them the story ‘I trust me’  and people will trust you with more responsibility, opportunity, money, influence, etc.   We need to walk into rooms as though we’ve been invited.  Often we walk into rooms we’ve been invited into and act as though we weren’t.  We’ve got to cut that sh*t out.”