Curriculum
Sequence of Courses
To receive the Certificate, participants must complete all six of the two-week courses. The courses are largely independent of each other and are designed to be taken in any order. Participants have flexibility to base the sequence of their study on their availability, and the timing of their professional responsibilities.
Curriculum Overview
The curriculum is designed to meet the needs of emerging entrepreneurs who are developing their own leadership skills and approaching their business decisions to maximize the chance for success. The six courses include topics such as assessing readiness for entrepreneurship, performing customer discovery, creating a business model, executing product development and digital marketing, building a legal framework for success, assessing and obtaining financial resources, developing leadership capacity, and enhancing communication, negotiation, and persuasiveness skills. In each course, participants will hear about specific aspects that impact women entrepreneurs and each entrepreneur will be given the opportunity to adapt the learning to her specific context.
What to Expect in the Curriculum:
Course 1: Creating Your Venture - Start with Customer Discovery
You can expect to:
- Understand yourself better as an entrepreneur and business owner as well as learn about the gender issues that can impact you and your business.
- Develop specific goals for your business that match your individual situation.
- Learn how to talk to customers to uncover their most urgent problems so you can create a product with a market.
- Create a business model and action plan to take advantage of opportunities you uncover.
Course 2: Funding Your Venture and Business Planning
You can expect to:
- Learn to estimate how much funding you need to start or grow your business and when you will need it.
- Get familiar with different sources of capital for new and young companies, the pros and cons of each, and what sources best fit your personal situation.
- Understand the challenges women face in capital-raising and what strategies you can employ to overcome them.
Course 3: Growth Leadership for Women Entrepreneurs
You can expect to:
- Learn how to assemble a founding team that meets the key needs of your business.
- Understand how to establish an effective culture to attract and retain employees who are the right fit for the strategy of your business and for the key roles needed to implement that strategy.
- Understand how to develop positive working relationships with partners, employees, customers, and investors, including by understanding and navigating the gender issues that may come into play.
- Build your personal level of resilience and help your leadership team respond effectively to challenges and setbacks.
Course 4: Product Development and Digital Marketing
You can expect to:
- Draw a roadmap for a customer-focused product development and marketing process.
- Create an early brand that is connected to your value proposition.
- Learn how to interpret customer analytics.
- Explore digital marketing techniques to get, keep and grow your customer base across multiple channels.
- Consider ways to capitalize on your strengths as a woman to springboard your marketing.
Course 5: Laying the Legal Building Blocks for Your Venture
You can expect to:
- Learn how to set up the right legal structure to protect your interests and maximize your options.
- Anticipate legal challenges you may face and consider how gender affects the way you approach those challenges.
- Have guidelines for when and what counsel you need.
- Create a personalized plan to prepare and protect yourself and your venture from common pitfalls.
Course 6: Communication, Negotiation, and Persuasiveness
You can expect to:
- Develop your leadership (executive) presence to be credible and compelling.
- Be prepared for various negotiation situations.
- Understand how gender impacts you in communication situations, such as pitching.
- Develop strategies to be persuasive as an entrepreneur.
