Turning a Personal Brand Into Side Hustle Income

Patrina Dixon, author of It’$ My Money and graduate of the Women’s Entrepreneurship Certificate program at Cornell was recently featured in this article in Business Insider.

In this piece, she shares her thoughts on how to generate side income. Specifically, she states the importance of determining your existing skills, experimenting with different opportunities for growth and outlining income streams that best work for you and your needs. Keep up the amazing work, Patrina!

Accelerating Your Success As A Female Founder

woman entrepreneur standing outside door holding "welcome - we are open" sign

This recent piece in Entrepreneur entitled “How to Accelerate Your Success as a Female Founder” shares that there are basically two steps to starting a business: doing something to get the ball rolling, and then saying, “I’m doing this.” The article states that many female entrepreneurs struggle with the second part and provides ideas on how to get unstuck and feel more comfortable with self promotion.

Interview with Michelle Tunno Buelow of Bella Tunno

Bella Tunno company logo

This interview in Medium is one of a series entitled “Second Chapters: How I Reinvented Myself in the Second Chapter of My Life.” In this piece, Michelle Tunno Buelow shares stories from her journey to found and launch Bella Tunno. Bella Tunno is a baby accessory brand on a mission to end childhood hunger. For every product sold, Bella Tunno donates at least one meal to a hungry child. To date, Bella Tunno has donated more than 5.5 million meals. 

In the interview, Michelle Tunno Buelow shares the importance of finding and embracing your purpose in life. She also outlines some key attributes that have enabled her to succeed as an entrepreneurs: her resilience, ability to be comfortable with the uncomfortable and overall scrappiness. She discusses her battles with imposter syndrome as well as the importance of being able to “fail forward”. Wonderful lessons and insights from an inspirational entrepreneur!

Quantity Breeds Quality

asian woman working on shaping a bowl on a pottery wheel

This article from Inc. highlights the concept of the 70-20-10 rule. The meaning behind this rule is that with whatever you are working to produce – be it something artistic or a product or a service – 70 percent of your attempts will be mediocre, 20 percent will be poor, and 10 percent will be amazing. The key takeaway is that the only way to get better at something isn’t to sit and stare at the blank piece of paper waiting for the perfect idea or to try to research every last thing before starting, but rather to roll up your sleeves and do it! The more you try, the more results you will end up having in that 10% amazing bucket!

Pandemic Results in More Women Launching Businesses

black business woman at laptop writing a note

According to this article from Time, in December 2020, America lost over 140,000 jobs – and all those jobs belonged to women. It’s no surprise, that the Washington Post just reported that this has likely been partially responsible for the “pandemic-fueled rise in female entrepreneurship”. This Post piece highlights stories of women who either saw changes in the economic landscape that encouraged them to launch their ventures or were forced to pivot and turn to entrepreneurship because of job losses and stay-at-home orders.