Small businesses and startups struggle to attract top talent due to competition and a lack of qualified applicants. According to this article in Entrepreneur, to address this, they can focus on flexibility in work arrangements, foster a sense of community, create accurate job descriptions, nurture a strong company culture, offer comprehensive benefits, consider remote workers, and emphasize agility and uniqueness. A well-designed recruitment strategy helps small businesses stand out from big corporations and compete effectively in the job market.