Melissa Ben-Ishay founded Baked by Melissa after being fired from her ad agency job, leading her to start a cupcake business with her brother. The company grew from Ben-Ishay’s apartment kitchen to a commercial kitchen and multiple locations, leveraging social media to expand its reach, while Ben-Ishay became a successful CEO and cookbook author, overcoming gender-based obstacles in entrepreneurship. To read more about her journey, see this piece posted on CNBC
The 2024 Bank of America Business Owner Report shows a positive outlook among small and mid-sized business owners, with an expectation of revenue growth and reduced concerns about recession. While inflation and interest rates are still on their radar, these worries have lessened compared to the previous year. Business expansion plans are in place for the coming year, with a focus on customer engagement and technological advancements to differentiate businesses. Small businesses are cautiously optimistic, with a majority expecting revenue increases, while mid-sized businesses show stronger confidence, with plans for expansion and hiring. Digital tools are being increasingly adopted to streamline operations, with AI implementation on the horizon for many businesses.
Small business confidence reached its lowest point in over 11 years this past March. According to a report from the National Federation of Independent Business, concerns about persistent inflation are weighing heavily on small business owners. Despite some indicators suggesting a decrease in inflation, rising costs, particularly in input and labor, remain a significant issue for small businesses, leading to widespread anticipation of further price hikes and increased compensation.
Indigenous Women Entrepreneurs comprise small but growing portion of America and Canada’s startup environments. This piece from The Story Exchange highlights 7 women and their companies. From apparel to technology to air travel and beyond, click the link to be inspired by these amazing stories.
In this recorded webinar from May 2023, Andrea Ippolito, founder and CEO of SimpliFed and Director of Women Entrepreneurs in STEM at Cornell University discusses the opportunities and challenges women entrepreneurs face when launching a business while raising young children. With two small children of her own, Ms. Ippolito is an expert on starting a company and watching it grow while concurrently ensuring that her children thrive.
Samantha M. Besnoff is a CPA, podcast host AND early graduate of our very own Women’s Entrepreneurship certificate program. Samantha reached out to our Program Director, Kirsten Barker, to have a conversation about financial considerations that go into launching a business.
We are so pleased that Samantha has stayed in touch with the Institute long after completing the program and is dedicated to improving financial literacy with her Your Financial Maven podcast. If you are interested in listening to her chat with Kirsten, you can tune in on @iheartpodcast, @applepodcasts, or wherever you listen: https://apple.co/3BAVTms
In this article from Business Insider, Vanessa Rissetto, co-founder of Culina Health, a digital platform connecting clients with nutritionists for virtual sessions, has raised $9.75 million in venture-capital investments. Rissetto discusses the importance of investing in women of color and leveraging investor relationships, while acknowledging the difficulty of fundraising for Black women founders in healthcare.
The article from Business News Daily discusses six common reasons why small businesses fail and provides advice on how to minimize or avoid their negative impact. These reasons include poor cash flow, inadequate leadership, disengaged employees, lack of business planning, strong competition, and failure to adapt to changes in the market.
The article suggests that to address these challenges, small business owners should prioritize financial planning, establish clear organizational structures, foster employee engagement, create comprehensive business plans, conduct competitive analyses, and be adaptable to industry trends. Additionally, the article highlights the importance of cultivating a supportive and collaborative work environment and investing in leadership development programs to ensure that businesses are well-positioned for success.
Looking for some great podcast episodes to add to your listening list? Here are five suggestions from JJ Ramberg, co-founder of podcast discovery app Goodpods. She provided MSNBC with a “must-listen” playlist for women entrepreneurs. Link to article.
According to a recent survey by human resources software company Gusto, in 2020 and 2021, startups led by women accounted for 49 percent of all new ventures, compared to just 28 percent in 2019. Despite this growth, only 2.1 percent of venture capital funding went to women-led businesses in 2022. This is despite the fact that women-led companies, according to a Boston Consulting Group study, return 150 percent more on average for every dollar invested in them than businesses led by men.
This article in Newsweek profiles five women founders who are making strides in varied industries such as footwear, healthcare, food and beverage, tabletop games and technology. Their stories inspire while also offering useful tips on how to navigate the initial hurdles of entrepreneurship.