November 2022 – More from the Institute for Women's Entrepreneurship at Cornell

Passing on Generational Wealth

As we head into Thanksgiving this week in the US, many families will be gathering around tables where multiple generations are present. In this interview and podcast from NPR’s Life Kit, Pamela Jolly, founder and CEO of the strategic investment firm Torch Enterprises shares thoughts on what generational wealth includes and how to create structures in which it can be shared. Specifically, Jolly states that wealth isn’t just about cash. It can be whatever you want it to be – from your relationships to your education and knowledge to the things you own – “wealth” can be anything you can pass down to make your mark on the world.

Women’s Segment of Health App Market Expected to Grow By Almost $3B

According to a recent report by Technavio, the women’s health app market is expected to grow by $2.9 billion by 2026. Menstrual health, fitness and nutrition and pregnancy tracking are the lead areas discussed and 40% of the growth is expected to be in North America. Read this post to learn more and request a free sample report.

Turning a Personal Brand Into Side Hustle Income

Patrina Dixon, author of It’$ My Money and graduate of the Women’s Entrepreneurship Certificate program at Cornell was recently featured in this article in Business Insider.

In this piece, she shares her thoughts on how to generate side income. Specifically, she states the importance of determining your existing skills, experimenting with different opportunities for growth and outlining income streams that best work for you and your needs. Keep up the amazing work, Patrina!

Two Entrepreneurs Enabling Safer Travel for Women

Srishti Mendhekar and Priyansha Mishra are the founders of On Her Way, a platform that connects women travelers to a local woman who can help them awareness about safe spaces and general information about the area. “Women have needs and issues, which can be broadly categorized into safety and hygiene, and no one is solving that. The current travel ecosystem is made by men for men. We want to change that,” says Srishti. Read more by accessing an article about how they founded their startup in YourStory.com.