Month: August 2024

Rising Influence of Women in the Restoration Industry

The growing presence of women in the restoration industry (this industry focuses on repairing and restoring properties damaged by events like fires, floods, mold, and other disasters) signifies progress in breaking traditional gender roles, with women taking on key roles as technicians, business owners, and leaders. Despite facing challenges such as gender stereotypes, women in this field are demonstrating strong leadership, multitasking abilities, and emotional intelligence, contributing to a more inclusive and diverse industry. To read more about this growing field for women, see this article in Forbes.

Small Business Is Booming

Despite challenges like high inflation and tight credit, Americans are starting new businesses at near-record levels, with over 3 million business applications filed so far this year. The Small Business Administration (SBA) has responded by increasing loan approvals, particularly for women, Latino, and Black-owned businesses, even as the average loan size decreases. To read more about this trend, see this article in Inc.

How Small Businesses Can Leverage AI to Build Brand Awareness

Artificial Intelligence (AI) tools can provide some cost effective support for small businesses as they leverage email campaigns, social media posts and search data to better target their customers. AI can work with existing marketing documents research to create material less time and for less cost than it would take create from scratch. Additionally, tools like Adobe Photoshop and Canva have now embedded AI image generation into their workflows, enabling non-designers to put together professional-looking graphics or layouts. To read more about how AI tools are helping level the playing field for small business, check out this recent article in CIO.

Learning from 19th Century Women Entrepreneurs

In a NPR “Marketplace” interview, Ruveyda Nur Gozen shared insights from her research on 19th-century female entrepreneurs, highlighting how she used historical data to uncover trends about women-owned businesses. Despite the challenges of limited data, her findings revealed that these pioneering women often started with less capital, focused on specific industries, and paid women higher wages, suggesting that boosting female entrepreneurship could significantly impact gender equality in today’s economy.

Understanding the “Doughnut Effect” Trend

Since the summer of 2020, America has experienced a persistent boom in new businesses, initially driven by pandemic-related factors such as online retail, warehousing, and unemployment, but now characterized by broad-based growth and a significant rise in startups, particularly tech startups focused on artificial intelligence. This trend includes a “doughnut effect,” with new businesses flourishing in the suburbs while downtown areas see less growth, contributing to a nearly 60% increase in new business creation compared to pre-pandemic levels. To hear more about these trends, check out this NPR “All Things Considered” interview.