This week’s episode of the Side Hustle Pro podcast delivered a hands-on lesson in business growth for content creators. In this April 16th episode titled “Why Your Podcast Isn’t Making Money (and How to Fix It),” host Nicaila Matthews Okome shared strategies to turn a creative side hustle into a revenue-generating business. She outlined effective marketing tactics to consistently reach your audience, how to think outside the box with non-traditional sponsorships (e.g. events or retreats, not just ads), and ways to create offerings that listeners will pay for (such as courses or premium content).