Shel Silverstein’s classic parenting allegory, The Giving Tree, is a story where the tree (referenced as she/her) gives up every piece of herself to help a young boy.
The story was always a bit disturbing – as if the badge of parenting – and more specifically, motherhood, was to give away all of oneself until one had nothing left. We recently came across this re-write that was imagined by playwright and screenwriter Topher Payne. Payne re-titled it “The Tree Who Set Healthy Boundaries” and you can read the newly edited version here.
Our favorite part is that the tree “took courses online and got her certification in small business management”….and went on to operate a profitable bakery (selling apple pies!) with the boy.
Wishing you all a Happy Thanksgiving – with healthy boundaries and successful business operations!
This article from Politico entitled “You Are Mommy Tracked to the Billionth Degree” explores how the concept of the flexible workplace has been shifted due to the pandemic. Women, who were more likely than men to request flex/hybrid schedules in the past, used to face a penalty since they weren’t considered to be “real” members of the work team. But after 18+ months of many people working at least in part from home due to COVID restrictions, businesses are now re-evaluating how hybrid work my now be the future of a lot of white collar jobs. Whether or not there will still be a penalty for working remotely – or whether it will become a new norm – is yet to be seen.
Kat Weaver completed the Women’s Entrepreneurship certificate program in early 2020 and just wrote in to tell us how much she learned and how it helped propel her to start her second company, Power To Pitch.Kat wanted to share some of her wisdom with the students in our program and we are so thankful that she graciously agreed to let us post her advice on our website. Kat states:
Are you making these pitch presentation mistakes?
If you’ve positioned yourself for an opportunity in front of an investor, retailer, or to pitch at a business competition you might only have one chance to make a lasting impression.
I’ve seen the same mistakes made over and over, essentially costing great business ideas and their owners, funding, partnerships, and opportunities.
My name is Kat and I’m the founder of Power to Pitch. I started my first business, Locker Lifestyle in college after being a victim of theft. I had no money to launch so I entered every pitch competition I could find, eventually winning all 22 of them.
After receiving hundreds of questions from individuals asking how I won six figures worth of equity-free funding, I founded Power To Pitch to help entrepreneurs build the confidence to pitch themselves to success.
Here are my top tips to get yourself ahead of the competition:
LEAD WITH YOUR STORY, WHY, OR INSPIRATION: I see most entrepreneurs lead with the explanation of their product or service which does not hook or emotionally connect with the audience. I coach every business owner I work with to start with their story. Whether it’s a grant judge, investor or retailer you’re looking to impress, think of the number of pitches they hear all day. What will stick out? Think – they’re investing in YOU as an individual before your business.
TALK COMPETITION. Most business owners are afraid to bring up their top competitors. Instead, think of this as an opportunity to put yourself ahead. I don’t recommend outright bashing who they are and what they do. Instead, talk about their core offerings, THEN lead into how you’re better. Be as specific as possible to showcase that you’re aware of the market you serve.
WHAT ARE YOU DOING WITH THE MONEY? One of the biggest mistakes I see is the lack of specificity when talking about the allocation of funding. If you’re pitching for a grant or to an investor, they will want to know EXACTLY what you need the money for and how it will be used. For example, if you’re applying for a $10k grant and you say “we need it for marketing, web development, and packaging”, you’ve already lost your audience. You need to be as specific as possible when describing your business needs. The more detail you can give, the more confidence they will have in you. Instead, say something along the lines of “we need $2,500 for ad spend in Facebook marketing to reach x demographic in x time with a goal ROAS of x. We need $5,400 to hire a developer to optimize the homepage and checkout of our website to optimize our sales funnel for x amount of customers driven to our site each month.” and so on.
There is no EXACT formula to writing a pitch, but by avoiding these mistakes, you are already ahead of the competition!
Many thanks to Kat for sharing her wisdom with us and allowing us to post it on our site. If you want to learn more about Kat and her pitch competition tips, head to www.powertopitch.com.
Stephanie Jones, founder of Women at Werk, an organization committed to providing women with empowerment and mentorship opportunities, was recently highlighted in a Florida Times-Union article. We were thrilled to hear about the positive experience that she has had in the Women’s Entrepreneurship certificate program (she is over half way through the program now) and look forward to seeing more of our students and program grads featured in regional and national news for their accomplishments! So glad to be a small part of Stephanie’s journey!
This October 24, 2021 Fortune article shares an interview with Anne Marie Johnson about the founding of her sustainable fashion company, Bitter Grace, and the company’s first few years in business. During the discussion, she shares that the goal of her company is to present a holistic approach to help women align their external selves with their inner selves in order to be as authentic as possible. Johnson also discusses strategic decisions that enabled the company to grow throughout the pandemic and where she sees the company heading in the next five years.
In this article from Fast Company, Starr Edwards, founder of Bitchin’ Sauce, shares how offering free childcare augmented retention and hiring, especially during the worst of the pandemic. Edwards shares, ” Everyone touts work-life balance—and this is one of the most essential forms of that. Can you care for your family and work at the same time? If people can find ways of doing that, whether it’s subsidizing outside care or doing it internally like we have, I think ultimately it’s in the company’s best interest.”
The Institute was mentioned by Bank of America Jacksonville Market President Mark Bennett during an interview with Melissa Ross of WJCT News (NPR) Jacksonville as part of her First Coast Connect program and her Women’s Small Business Month series. Mark highlighted how the Institute is helping women in Jacksonville grow their businesses. His comments begin just past 53:50.
Bank of America, in partnership with Seneca Women, announced the launch of the Bank of America Access to Capital Directory. This platform was created to help educate women-owned businesses in the U.S. on navigating the capital landscape and identify potential sources of funding, such as equity, debt and grant capital. Click here to read the press release. Click here to access the directory.
WCNC-TV (NBC affiliate in Charlotte, NC) ran a story on their September 23, 2021 morning news program about the impact of the Women’s Entrepreneurship certificate program at Cornell on program grad, Sil Ganzó who founded ourBRIDGE. Click here to watch the WCNC-TV news piece.
Michele Sileo, Managing Director at Eleven, has some important thoughts on the importance of mentorship. She states, “There is significant pressure on women to work smarter, harder, and more dutifully than men, and that pressure often leads to a hesitation to ask for help.” That said, she goes on to share that, “asking for help is part of growth…and it’s one of the most important lessons one can learn from mentorship.” Learn more about her take on asking for help and becoming a mentor in this Fast Companyarticle.
