Togethxr—A Women’s-Focused Media Platform

Togethxr is a media brand that is tied to four legendary athletes from a diverse cross-section of sports. Cofounder and chief content officer Jessica Robertson says that Togethxr has a culture that recognizes that women’s sports is “ground zero for every single -ism that’s in culture – which means this is a brand that is going to touch issues of race, gender, sexuality, human rights, voting rights, and so much more.” Check out this article in Fast Company to learn more about this up and coming brand!

Female-led Startups Bring Innovation to Reproductive Health

Reproductive health issues have certainly been a topic in the news over the past few weeks in the United States. At Johns Hopkins University, two teams led by female graduate students are bringing much needed innovation to the reproductive health product marketplace. One company, Ovubrush, is a technology-enabled toothbrush that monitors biomarker in saliva to identify ovulation windows for conception. Another company, NovvaCup is redesigning menstrual cups to have different collapsible states which will increase ease of insertion and removal. To read more about these companies and the women behind them, check out this article posted in Johns Hopkins HUB.

Graduate Shares Her Experiences In the Women’s Entrepreneurship Certificate Program

Tina Fears completed the Women’s Entrepreneurship Certificate program in February 2021. In the interview, Fears shares that after completing the program, “I immediately implemented new business practices that reflect who I am as a leader, a woman, and an entrepreneur. The program also addresses the importance of negotiation, contracts, and critical legal issues women in business face.” Read more about Tina’s experience in this article in the Gwinnett Forum.

26-Year Old Woman Bets on Green Ridesharing

In October 2020, Raven Hernandez decided to launch an eco-friendly rideshare service in Nashville that uses only electric vehicles (EVs). Earth Rides has grown quickly. In 2021, the company moved more than 180,000 passengers, offsetting 230 million grams of carbon. Hernandez’s company has since expanded from Nashville to Austin, Texas, too, and now has some 100 employees.  Read more about her story in this article in Marie Claire.

Vera Wang Tapped as Barbie’s Latest Female Visionary

In recognition of her contributions to the fashion industry, Mattel has announced its latest Barbie honoree as Vera Wang. The daughter of Chinese immigrants, Wang first became one of the youngest editors at Vogue and then became the design director for accessories at Ralph Lauren before finally becoming an entrepreneur when she opened her own boutique in 1990. How wonderful that Barbie can reflect trailblazing entrepreneurs in women’s fashion! Read more about the story in WWD.

Launching a Startup After 50

The article entitled “Reinvention after 50 – How to start a business in midlife, from four women who did it” from Canada’s Globe and Mail includes insights from women who decided to launch businesses later in life. Suggestions include asking for help. making use of resources and grants, committing to a beginner’s mindset to be coachable and turning back to help others as you move forward on your path.

More Black Women Leave Jobs In Favor of Launching Businesses

According to this piece from The Guardian, there has been a marked increase in black women launching their own ventures over the past few years. Some of the increase is attributed to challenges from the pandemic and some to historical gender/race pay disparity in the workplace. That said, the article also shares that black women have a long history of entrepreneurship and the pandemic is forcing the world to recognize that. Per the article, “women of color make up only 39% of women in the US but represent 89% of new women-owned businesses. Within that demographic, Black women are leading the charge at 42% of new women-owned businesses, followed by Latina women at 31%.”

The Best Small Business Stories 2021

While small businesses definitely took a hit over the past 20 months of a pandemic-impacted world, being small did provide a few advantages. When it comes to determination and the ability to pivot quickly, small businesses often leave large corporations in the dust. This recent piece from Forbes is a compilation of the best small business stories of the year.  This piece includes a look at “How Andrea Jung, Lisa Mensah And Women Over 50 Are Safeguarding Small Businesses” as well as a look at how the pandemic actually spawned over 4 million new businesses in “Covid’s Entrepreneur Explosion”.