2024 Bank of America Women & Minority Business Owner Spotlight

The 2024 Bank of America Women & Minority Business Owner Spotlight reveals that 78% of small and mid-sized business owners anticipate revenue growth over the next year, with high levels of confidence among Hispanic-Latino, Black/African American, and AAPI entrepreneurs. Many business owners, especially women, plan to expand, hire, and invest in employee development, though concerns about inflation, labor shortages, and the political environment remain top challenges.

Report Highlights Mixed Progress for Women in Corporate Leadership

The 2024 Women CEOs in America Report, released by Women Business Collaborative (WBC) in partnership with Ascend, C200, and Catalyst, reveals both progress and challenges for women in corporate leadership. While women are making significant gains in smaller public companies and private enterprises, their representation in the Fortune 500 remains steady at 10.4%, showing the need for continued efforts to close the gender gap in corporate leadership. Notably, women entrepreneurs are also on the rise, with women now owning 34% of all small businesses and franchises, outpacing their male counterparts in business ownership growth. To read or download the report, click here.

Digital Entrepreneurship Helps Break the Glass Ceiling

The glass ceiling, a metaphor for the barrier hindering women’s advancement in business, remains a persistent challenge despite some individual successes. According to this opinion piece in Entrepreneur, rather than solely fighting against the system, there’s a call for women to unite, support each other, and overcome self-limiting beliefs. Digital entrepreneurship presents an opportunity for women to bypass traditional barriers and achieve success independently. Taking proactive steps, rather than just discussing the issue, is emphasized, with the hope that female empowerment will continue to grow and eventually dismantle the glass ceiling for future generations.

Tory Burch Foundation in Partnership with Bank of America Launches Virtual Program to Support Women Entrepreneurs

The Tory Burch Foundation, in collaboration with Bank of America, is intensifying its support for female entrepreneurs by launching a new virtual program offering webinars, business resources, and networking tools, while also celebrating a milestone of deploying over $100 million to more than 5,500 female founders through increased loan access, aiming to address the capital hurdle faced by women in business and emphasizing the economic impact of empowering female entrepreneurs. Read more about the initiative in this article in Inc.

Black Women Have Increased Their Presence in Microbusinesses

According to this post in Black Enterprise, Black women entrepreneurs have significantly grown their presence in the microbusiness sector, owning 68% of the 15% of U.S. microbusinesses owned by Black entrepreneurs in 2023. Challenges such as marketing and access to capital persist, but initiatives, including grants and business acquisitions, are helping address the funding gap and overcome racial biases for Black women in entrepreneurship.

Advice for Black Women Entrepreneurs

This article from Entrepreneur highlights the unique challenges faced by Black women entrepreneurs and offers three key strategies for success. It emphasizes the importance of bringing one’s own perspective and authenticity to drive change, advocating for diversity and oneself, and staying informed and committed to making a difference in underrepresented communities. The article underscores the significance of resilience, a clear vision, and unwavering commitment in achieving success and positively impacting the world as a Black woman entrepreneur.

Challenges Faced by AAPI Women Entrepreneurs in the Pandemic Era

The COVID pandemic has worsened existing challenges for Asian American, Native Hawaiian, and Pacific Islander (AAPI) women entrepreneurs. Many AAPI-owned businesses have been hit hard, especially in industries heavily affected by the pandemic.

Language barriers and a lack of banking relationships have limited their access to loans and capital. AAPI women face a wage gap and have shouldered increased caregiving responsibilities. Despite these obstacles, AAPI women entrepreneurs remain resilient and determined to overcome the challenges they face. See this April 2023 post from CNBC to read more.

Supporting Women-Owned Businesses

This article in Entrepreneur offers five practical ways to support women-owned businesses. These include shopping at women-owned businesses to support owners, employees, and the local economy; spreading the word about these businesses through social media and personal networks; attending events organized by women-owned businesses to show support and foster community; writing positive reviews to boost visibility and influence potential customers; and partnering with women-owned businesses to collaborate and mutually benefit. These actions can bring about significant changes in behavior and contribute to empowering women entrepreneurs while promoting economic growth and diversity in the marketplace.

Success Is Never Guaranteed And Requires Perpetual Work

Monique Rodriguez, self-made millionaire and founder of Mielle Organics, founded her natural hair care brand in the wake of losing her son at eight months of pregnancy. She decided to leave her career as a nurse and pour her energy into her startup which would also enable her to cope with her post-partum depression. That creative outlet that helped her get through the trauma of losing her son has become a multimillion-dollar brand sold in over 100,000 stores across the U.S. 

Rodriquez mentions that the best career advice she’s ever received came from her husband who said, “Success, if not owned, is rented — and rent is due everyday. Don’t get complacent, don’t get comfortable, and never feel like you ‘made it.’ Because when you get to that place, there’s always someone trying to take your spot. You have to continue working and striving as if you know [your spot] is not guaranteed.” To read more about Rodriguez’s journey, check out this piece on CNBC.