The 2024 Bank of America Women & Minority Business Owner Spotlight reveals that 78% of small and mid-sized business owners anticipate revenue growth over the next year, with high levels of confidence among Hispanic-Latino, Black/African American, and AAPI entrepreneurs. Many business owners, especially women, plan to expand, hire, and invest in employee development, though concerns about inflation, labor shortages, and the political environment remain top challenges.
The 2024 Women CEOs in America Report, released by Women Business Collaborative (WBC) in partnership with Ascend, C200, and Catalyst, reveals both progress and challenges for women in corporate leadership. While women are making significant gains in smaller public companies and private enterprises, their representation in the Fortune 500 remains steady at 10.4%, showing the need for continued efforts to close the gender gap in corporate leadership. Notably, women entrepreneurs are also on the rise, with women now owning 34% of all small businesses and franchises, outpacing their male counterparts in business ownership growth. To read or download the report, click here.
A recent report compiled by PwC found that while women are increasingly starting businesses, they still get a tiny slice of the venture capital pie—around 2% in both Europe and the US in 2023. Gender bias and the fact that so few women hold decision-making roles in investment firms make it tough for female founders to secure funding. However, there are some encouraging signs, like the growing number of female angel investors.
Based on interviews with women investors, the report offers five key tips for women founders: learn the investment landscape, choose investors wisely, network smartly, be ready for tough questions, and aim high with your funding goals. Despite the challenges, now is actually a good time for women to raise capital, as many funds are eager to diversify their portfolios. While there’s still work to do, women entrepreneurs have a real opportunity to secure the funding they deserve. To read more, click the link above to download the complete report.
Artificial Intelligence (AI) tools can provide some cost effective support for small businesses as they leverage email campaigns, social media posts and search data to better target their customers. AI can work with existing marketing documents research to create material less time and for less cost than it would take create from scratch. Additionally, tools like Adobe Photoshop and Canva have now embedded AI image generation into their workflows, enabling non-designers to put together professional-looking graphics or layouts. To read more about how AI tools are helping level the playing field for small business, check out this recent article in CIO.
The expiration of Subchapter V, a type of bankruptcy protection that eased the process for small businesses with less than $3 million in debt, means that small businesses will now face more complex and costly bankruptcy procedures. Initially enacted in 2020 and expanded to cover up to $7.5 million in debt during the pandemic, this provision saw higher success rates for reorganization plans but failed to become permanent, leading to a reversion of the debt limit on June 21. To read more, see this article in AP News.
America’s small businesses face unprecedented opportunities and challenges, particularly in combating a potential 40% increase in “friendly fraud” and “first-party fraud,” where customers dispute legitimate charges despite having received the goods or services. Friendly fraud involves genuine customers falsely claiming disputes on their legitimate purchases, posing a significant financial threat to merchants. To mitigate these risks while ensuring a smooth purchasing experience, businesses must balance effective fraud prevention with customer-friendly policies, emphasizing customer education, robust support, and clear communication about transactions.
To read more about this issue, see this post on PYMNTS, a site that provides data, news and insights on innovation in payments and the platforms powering the connected economy.
Cities like Seattle and Austin are repurposing vacant retail and office spaces to support small businesses and artisans by offering them at discounted rates, making it easier for them to establish a physical presence. These initiatives aim to revitalize commercial districts and increase economic opportunities for local entrepreneurs who might otherwise be unable to afford traditional long-term leases. To read more about these initiatives, see this piece in Small Business Trends.
The U.S. Small Business Administration (SBA) has announced $30 million in funding opportunities for Women’s Business Centers (WBCs), including a new center in the U.S. Virgin Islands and first-time funding for WBCs specializing in federal contracting and child care businesses. The initiative aims to expand virtual services, support socially and economically disadvantaged women, and enhance the SBA’s reach, especially in underserved communities, through an unprecedented network of 152 WBCs across the U.S. and its territories. Read more in the SBA’s press release on this initiative.
Etsy, originally an artisanal marketplace, has grown into a major platform for creative entrepreneurs, boasting a $3.5B+ valuation as of 2015. The user-friendly setup and management, along with potential for significant supplemental income, make it an attractive option for those looking to monetize their crafts amid rising living costs. See this piece in Essence for more info.
A Facebook presence is highly beneficial for small businesses, offering tools to promote services, increase customer support, and boost sales to its 2.91 billion users. With targeted paid campaigns and a Facebook Business Page, businesses can efficiently reach specific audiences, engage customers, and enhance their online visibility while keeping marketing costs low. To read more details about tips and tricks for effectively using Facebook for your small business, check out this article in Business News Daily.