Category: Sales and Selling

Monetizing Your Podcast

This week’s episode of the Side Hustle Pro podcast delivered a hands-on lesson in business growth for content creators. In this April 16th episode titled “Why Your Podcast Isn’t Making Money (and How to Fix It),” host Nicaila Matthews Okome shared strategies to turn a creative side hustle into a revenue-generating business​. She outlined effective marketing tactics to consistently reach your audience, how to think outside the box with non-traditional sponsorships (e.g. events or retreats, not just ads), and ways to create offerings that listeners will pay for (such as courses or premium content)​.

Looking for Inspiration? Check Out These Titles

If you’re an entrepreneur looking for inspiration, practical advice, or just a good business read, this roundup of 20 must-reads for 2025 has you covered. From Kathryn Finney’s empowering Build the Damn Thing for underrepresented founders, to Andy Dunn’s raw memoir Burn Rate about mental health and startup pressure, the list covers everything from emotional intelligence (Primal Leadership) to harnessing AI for growth (Competing in the Age of AI). Whether you’re launching your first product (Launch, 48-Hour Start-up), building a virtual team (Virtual Freedom), or rethinking leadership (Dare to Lead, Move Fast and Fix Things), there’s a book here that meets you where you are. With tips on financial literacy, productivity hacks, and human-centered entrepreneurship, this list is basically a curated bookshelf for anyone who wants to grow smarter, lead better, and stay sane while building something meaningful.

Impact of US Tariffs on Small Business

Donald Trump’s push to expand tariffs—taxes on imported goods—could significantly impact small businesses by increasing the cost of raw materials and components, especially for those reliant on global supply chains. This would raise production expenses, squeeze profit margins, and potentially force small businesses to increase prices or reduce operations. Uncertainty surrounding trade policy may also deter business investment and disrupt consumer confidence, creating a more volatile environment for small enterprises. To read more about the impact of tariffs, check out this article in The Guardian.

Supporting Small Businesses Still Recovering After Helene

As news outlets focus on the tragic fires in Southern California, showcasing the heartbreaking destruction of residential and commercial properties, it’s crucial to remember that tragedy also struck Western North Carolina and Eastern Tennessee this fall. Businesses, homes, and critical infrastructure like roads, water, and electricity were lost.

While one disaster is not “worse” than the other, it’s important to recognize that the devastation felt by residents and small business owners in these areas endures long after the headlines fade.

If you’re based in or know others in Western North Carolina or Eastern Tennessee, here’s a list of resources that may provide help to those affected.

For those outside the area who want to lend a hand, consider “shopping local” to support small businesses recovering from this disaster. Your purchases can make a significant difference in helping these communities rebuild.

Preparing for Black Friday and Cyber Monday as a Small Business

This blog post from WooCommerce encourages small business owners to start preparing early for Black Friday and Cyber Monday. If you don’t have a solid plan in place, all is not lost! You still have time to build excitement with your loyal customers by offering them early access to exclusive deals, and focus your marketing on specific products that will grab attention without cutting too deep into profits. Make sure your website is ready for the rush—optimize for speed, simplify the checkout process, and use tools like chatbots and FAQs to keep things running smoothly. See the blog post for more tips!

Fighting First Party Fraud

America’s small businesses face unprecedented opportunities and challenges, particularly in combating a potential 40% increase in “friendly fraud” and “first-party fraud,” where customers dispute legitimate charges despite having received the goods or services. Friendly fraud involves genuine customers falsely claiming disputes on their legitimate purchases, posing a significant financial threat to merchants. To mitigate these risks while ensuring a smooth purchasing experience, businesses must balance effective fraud prevention with customer-friendly policies, emphasizing customer education, robust support, and clear communication about transactions.

To read more about this issue, see this post on PYMNTS, a site that provides data, news and insights on innovation in payments and the platforms powering the connected economy.

Some Cities Offering Discounted Rates to Fill Retail Vacancies

Empty storefront, illustration.

Cities like Seattle and Austin are repurposing vacant retail and office spaces to support small businesses and artisans by offering them at discounted rates, making it easier for them to establish a physical presence. These initiatives aim to revitalize commercial districts and increase economic opportunities for local entrepreneurs who might otherwise be unable to afford traditional long-term leases. To read more about these initiatives, see this piece in Small Business Trends.

Why You Might Consider a Shop On Etsy

Etsy, originally an artisanal marketplace, has grown into a major platform for creative entrepreneurs, boasting a $3.5B+ valuation as of 2015. The user-friendly setup and management, along with potential for significant supplemental income, make it an attractive option for those looking to monetize their crafts amid rising living costs. See this piece in Essence for more info.

Many Small Businesses Struggle with Marketing

Despite an improving economy and record-setting consumer spending, small businesses are struggling to effectively market their goods and services, with many overwhelmed by marketing and lacking confidence in their current strategies, as revealed by a report from Constant Contact. Factors such as economic worry and time constraints contribute to this marketing anxiety, leading to a cycle of procrastination hindering small businesses from reaching their potential.

Small Business Trends for 2024

According to this piece posted by the US Chamber of Commerce, small businesses are expected to undergo significant changes in 2024. The adoption of artificial intelligence (AI) is anticipated to grow rapidly, with applications in marketing, HR, customer service, and logistics, providing efficiency and productivity gains.

Augmented reality (AR) and virtual reality (VR) are predicted to be leveraged by businesses, especially in retail, real estate, and hospitality, to create immersive customer experiences.

Remote operations are expected to become the norm for many small businesses, allowing access to a global talent pool and reducing overhead costs.

Finally, customers are expected to take greater control of their journeys, requiring businesses to provide more personalized and educational experiences. Check out the link above to read more!