A recent report compiled by PwC found that while women are increasingly starting businesses, they still get a tiny slice of the venture capital pie—around 2% in both Europe and the US in 2023. Gender bias and the fact that so few women hold decision-making roles in investment firms make it tough for female founders to secure funding. However, there are some encouraging signs, like the growing number of female angel investors.
Based on interviews with women investors, the report offers five key tips for women founders: learn the investment landscape, choose investors wisely, network smartly, be ready for tough questions, and aim high with your funding goals. Despite the challenges, now is actually a good time for women to raise capital, as many funds are eager to diversify their portfolios. While there’s still work to do, women entrepreneurs have a real opportunity to secure the funding they deserve. To read more, click the link above to download the complete report.