Building a Paper Empire In A Digital Age

From www.clothandpaper.com

In this piece in Inc., Cloth & Paper’s founder, Ashley Reynolds explains how she used social commerce to grow her stationery business during the pandemic. The company leverages social media platforms to share instructional videos that show viewers how best to use their journals and planners. While they predominantly sell products on Shopify, they have seen a growing trend of customers now buying directly from Instagram and Facebook. Click the link above to read more!