Category: Business Skills

Challenges Faced by AAPI Women Entrepreneurs in the Pandemic Era

The COVID pandemic has worsened existing challenges for Asian American, Native Hawaiian, and Pacific Islander (AAPI) women entrepreneurs. Many AAPI-owned businesses have been hit hard, especially in industries heavily affected by the pandemic.

Language barriers and a lack of banking relationships have limited their access to loans and capital. AAPI women face a wage gap and have shouldered increased caregiving responsibilities. Despite these obstacles, AAPI women entrepreneurs remain resilient and determined to overcome the challenges they face. See this April 2023 post from CNBC to read more.

Where Should Small Businesses Keep Their Cash?


After three recent failures of medium-sized banks, many small business owners are worried about the safety of their money. According to this article from Investopedia, experts recommend diversifying deposits across multiple institutions to stay within the $250,000 FDIC limit. In addition, small businesses may want to approach credit unions and small banks as they may offer better terms. Check out the article for more thoughts on the topic.

Starting a Business With Little to No Capital

Owning your own business offers flexibility, creative freedom, and unlimited income potential. Lacking financial resources doesn’t mean you are out of luck! According to this article in Forbes, it is possible to still start a business with limited funds. no money. Some tips from the article include: keep your day job while working on your business during your free time, choose a business idea that doesn’t require upfront capital (such as freelance writing, virtual assisting, or social media management), scale up gradually, and utilize free resources and networking opportunities. Check out the link to the article to read more!

Supporting Women-Owned Businesses

This article in Entrepreneur offers five practical ways to support women-owned businesses. These include shopping at women-owned businesses to support owners, employees, and the local economy; spreading the word about these businesses through social media and personal networks; attending events organized by women-owned businesses to show support and foster community; writing positive reviews to boost visibility and influence potential customers; and partnering with women-owned businesses to collaborate and mutually benefit. These actions can bring about significant changes in behavior and contribute to empowering women entrepreneurs while promoting economic growth and diversity in the marketplace.

Suggestions for How To Run A Crowdfunding Campaign When A Founder Is From A Marginalized Community

This article from Forbes discusses the increasing popularity of crowdfunding as a funding option for early-stage startups, especially for female founders from marginalized communities. In general, crowdfunding provides an innovative solution for raising funds to launch or grow a businesses.

The article highlights specific difficulties faced by these marginalized founders in obtaining traditional funding and provides tips for running successful crowdfunding campaigns, including setting realistic goals, explaining the product or service clearly, promoting the campaign through multiple channels, building social proof, and offering attractive rewards to participants.

“Your Financial Maven” Podcast Episode

Samantha M. Besnoff is a CPA, podcast host AND early graduate of our very own Women’s Entrepreneurship certificate program. Samantha reached out to our Program Director, Kirsten Barker, to have a conversation about financial considerations that go into launching a business.

We are so pleased that Samantha has stayed in touch with the Institute long after completing the program and is dedicated to improving financial literacy with her Your Financial Maven podcast. If you are interested in listening to her chat with Kirsten, you can tune in on @iheartpodcast, @applepodcasts, or wherever you listen: https://apple.co/3BAVTms

Six Reasons Why Small Businesses Fail

The article from Business News Daily discusses six common reasons why small businesses fail and provides advice on how to minimize or avoid their negative impact. These reasons include poor cash flow, inadequate leadership, disengaged employees, lack of business planning, strong competition, and failure to adapt to changes in the market.

The article suggests that to address these challenges, small business owners should prioritize financial planning, establish clear organizational structures, foster employee engagement, create comprehensive business plans, conduct competitive analyses, and be adaptable to industry trends. Additionally, the article highlights the importance of cultivating a supportive and collaborative work environment and investing in leadership development programs to ensure that businesses are well-positioned for success.

Less Is More – Building a Convincing Argument

A recent podcast from Hidden Brain entitled “Less Is More” discussed some important realities on how to make a make a convincing argument. Specifically, it is often a better choice to limit yourself to presenting only a few strong points rather than going for quantity and adding in more points that carry less weight than your original few.

While this discussion does not specifically target entrepreneurs, small business owners are constantly faced with the challenge of pitching themselves – either for funding or to make a sale or to hire a team. Understanding how to make the most convincing argument is bound to help in all those arenas. Hope you have time to give the free podcast a listen!

REPOST: Spreadsheet with funding resources for 2023

Each month, we send an email blast to students enrolled in the program with a list of funding opportunities and business resources. In between the monthly email blasts, we keep this spreadsheet updated daily with new opportunities that we find (the last column indicates the date when the item was added to the spreadsheet): https://docs.google.com/spreadsheets/d/1zU5SUCYBopz64FM4q_nqp2wvILmcdItq_PRWQRXFUB4/edit?usp=sharingMore