Link to webinar: Telling Your Story For Professional Success

Headshot of Liz Ngonzi from part 2 of her webinar series for eCornell

Click this link to see Liz Ngonzi’s (who is also course facilitator in our Women’s Entrepreneurship certificate program) presentation: “Telling Your Story for Professional Success: How to Align Your Purpose and Your Paycheck“.

This is the second in a two-part series which builds on her 2020 webinar entitled: “Your Personal Brand: Leveraging Your Unique Knowledge and Experience” (To view a recording of this webinar, click here.)

In this segment, Liz provides guidance on how to dig into the question “What is my purpose?” Clarity about your purpose can lead to the creation of a personal “work” story that will enable you to inspire, engage, and activate employers, clients, partners, and investors, thereby increasing the alignment of your purpose with your paycheck! 

Link to Webinar: Speaking with Confidence and Authenticity

Casey Carpenter during her webinar discussion

Your communication skills have a direct impact on your ability to raise funds and motivate your team. In today’s socially distanced environment, it’s more important than ever that your message shines through, even when you’re not able to address your audience in person.

This skill-building webinar session led by professional speaker and coach Casey Carpenter will help you discover how to pitch with confidence and authenticity in a virtual setting. You’ll walk away with tools to craft a persuasive message and techniques to deliver that message in a way that engages your audience. Click here to access the recording of the 4/8/21 talk.

More information about Casey Carpenter’s company as well as links to resources mentioned in her talk can be found here.

Women Entrepreneurs You Should Be Following

cartoon with word "follow" and an index finger about to press it.

This piece from the Motley Fool highlights ten female entrepreneurs to follow as we head into 2021. The piece has links to different podcasts hosted by these women as well as links to resources and their twitter feeds. These leaders include:

  • Arlan Hamilton – Backstage Capital
  • Barbara Weltman – lawyer and founder of Big Ideas for Small Business, Inc
  • Lizelle van Vuuren – Undock
  • Amanda Boleyn – She Did It Her Way
  • Sonia Thompson – Thompson Media Group
  • Sallie Krawcheck – Ellevest
  • Emily Thompson – Almanac Supply Co
  • Kathleen Shannon – Braid Creative and Consulting
  • Beth Buelow – author and podcaster
  • Ahyiana Angel – Mayzie Media

Radical Candor Explained in Six Minutes

“Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity” is a New York Times best-selling book published in 2017 by Kim Scott. The term “radical candor” is defined by Scott as the ability to challenge directly and show that you care personally at the same time. While that seems like it should be every leader’s goal, the reality is that being radically candid is challenging – often because it is counterintuitive to how we have been raised.

radical candor framework - x and y axis with four labeled quadrants.

Scott breaks down the concept of radical candor and outlines the other quadrants where we can find ourselves in this six-minute video. If you want to dig a little deeper, she has a podcast and a blog as well.

Link to Webinar – Codeswitching: Navigating the Dynamics of Workplace Norms

Headshot of Professor Courtney McCluney from webinar given through eCornell

In this webinar from December 15, 2020, Professor Deborah Streeter had a conversation with Professor Courtney McCluney about the concept of codeswitching and how it affects the everyday realities of marginalized, devalued, and underrepresented employees at work. To view the recording, click this link

Resources mentioned during the discussion included:

  • Book: “White Fragility” by Robin DiAngelo
  • Book: “Caste: The Origins of Our Discontents” by Isabel Wilkerson
  • Book: “The Souls of White Folk” by W.E.B. Du Bois (link to NPR piece discussing book with Ibram X. Kendi)
  • Essay: “The Souls of White Folk” by W.E.B. Du Bois (link)
  • Publication: From Harvard Business Review – “Advancing Black Leaders” – (available for purchase via this link)
  • More information about Professor McCluney and her research can be found on her website or you can follow her on Twitter at @CL_McCluney

Podcast Featuring Melanie Hart

“If your life is your currency, decide how you want to invest and spend it.”

Melanie Hart
W.O.C at Work podcast logo

In the W.O.C @ Work podcast, Rai King and Dr. Blanca Ruiz explore what it means to be a woman of color in the workplace by elevating the voices of female-identifying leaders of color in order to shed light on their common experiences as they push for transformational change in organizations across the country.

In this episode, Rai and Blanca talk with Melanie Hart ( Chief Diversity Officer and Sr. VP for Equity, Inclusion, and Social Justice at The New School in New York City) about traversing white-dominant education spaces as a confident woman of color. Melanie also reveals what it looks like to take off that cape and rest to help heal from a traumatic event. This podcast is a must listen for all women.

Making Small Talk In a Virtual World

Woman on a zoom videoconference on her laptop

In the midst of a pandemic, it seems almost comical to greet others on the Zoom videoconference or in the grocery store with a “How are you?” yet that seems to be the default for most people. This March 2019 CNBC post shared results from a study out of Harvard that analyzed small talk and determined that those people who asked more meaningful questions were perceived as being more likeable. The piece shares 7 tactics for improving your small talk – which is even more important now when our in-person interactions are more limited!

Link to Webinar – Podcast Marketing – Building an Audience and Responding to Crisis

screenshot of Stephanie Cartin from webinar presentation

Click this link to access “Podcast Marketing – Building an Audience and Responding to Crisis”. In this webinar, Stephanie Cartin, Co-Founder of Socialfly and Entreprenista Media LLC, provides a deep dive into the most cutting-edge and effective podcast marketing strategies that exist today.  She also discusses considerations when marketing your podcast during a crisis like the COVID-19 pandemic, as well as what “going virtual” means for you and your audience.

During the webinar, Cartin shared several examples of equipment, software and services that can assist in creating a professional podcast. These links include:

  • Equipment suggestions for professional sounding podcasts:
    • Mic Cable – Mogami Gold Studio Microphone Cable – 6 foot (link)
    • Audio Interface – Focusrite Scarlett 2i2 3rd Gen USB Audio Interface (link)
    • Boom arm – Rode PSA1 Desk-mounted Broadcast Microphone Boom Arm (link)
    • Broadcast Mic -Rode PodMic Cardioid Dynamic Broadcast Microphone (link)
    • Blue Yeti Mics – (link)
    • Mic filters – (link)
  • Need expert help on starting a podcast?
  • Need to create custom graphics and templates? 
    • Consider graphic design platform, Canva

OpEd: A Call for Empathy in Leadership

many hands making a heart

Female leaders have been in the news in recent months.  Recently, Forbes featured an article on the women leading those nations (e.g., New Zealand, Taiwan, Norway, Finland) who have done relatively better fighting the COVID-19 situation during the early months of the pandemic.  They cited a systematic study done by U.K. academics Kambhampati and Garikipati (2020).  The suggestion was an empathetic approach to the tradeoffs between the economy and loss of life was more a feature of female leaders as compared to their male counterparts.   One of the authors of the study told Forbes, “From Bangladesh to Norway to Iceland, a study reveals that some characteristics that are typical to women in leadership positions were instrumental in the success of these countries: “it required big thinking, empathy, and good communication skills.”

Among the many reactions to the widely circulated news of the successes of women-led countries, we noted the response of Chamorro-Premuzic and Wittenberg-Cox in their article in the June issue of the Harvard Business Review.  They argue that instead of focusing on male vs. female leadership styles, it would be more productive to redefine the general concept of a strong leader to include those “take care” aspects of female leadership.  “In short, tales of strong female leaders succeeding through this crisis could lead to a change in the overarching narrative of what a strong leader looks like.”  As a result, they suggest, “Society at large may become less surprised and more accepting of leaders (s)elected on their expertise, intelligence, curiosity, humility, empathy, and integrity.”

A recent example of strong leadership we have witnessed personally is a letter that Cornell University President Martha Pollack recently sent to the Cornell faculty and staff, as undergraduate and graduate teaching commences amidst great uncertainty and risk due to COVID-19. President Pollack  opened by saying, “As we begin an academic year like no other, I want to thank everyone at Cornell who has worked so hard to make this reopening possible. “  She notes the “grace, creativity, and patience” of Cornell employees and acknowledges that people had “mapped new paths around every obstacle,” thanking everyone for their efforts. 

President Pollack goes on to discuss the “new normal” and how it is “very far from normal,” pointing out that individuals and families are coping with a variety of challenges.   She promises to work closely the leadership team “to explore possible ways of lessening the stress and the burden on our many employees with caregiving responsibilities.”

The next part is what stood out to us.  President Pollack challenged everyone in leadership to “lead with empathy, and find every way you can to be flexible, to be understanding and to be generous.”   To employees, she encouraged asking for “help when you need it.” For everyone, she said that there is a need “to change the ways we define success” and that it is essential to “be kind to others…and yourself.”

We think that President Pollack has demonstrated what Chamorro-Premuzic and Wittenberg-Cox calls the  “expertise, intelligence, curiosity, humility, empathy, and integrity” that should be the basis of selecting great leaders.  And we agree that if all leaders were chosen with these characteristics in mind, the world would be better off. 

Finally, we are heartened by the nature of the entrepreneurial leadership we have witnessed among participants of the Institute.  Your letters and responses to us have shown a deep level of concern for your own employees and your community.  You are actively supporting other small business owners.  Whether or not this empathy and  integrity is a result of your socialization as a female or some other force, it is a demonstration of great leadership and we think it is worthy of emulation by others. 

Link to Webinar “Your Personal Brand”

Screenshot of Liz Ngonzi from webinar

Click this link to access the May 19, 2020 webinar entitled “Your Personal Brand: Leveraging Your Unique Knowledge and Experience”. Elizabeth (Liz) Ngonzi (who is also a facilitator in our program) discusses how to develop a personal brand that can help to set the direction for a career pivot and transition.

Click this link to see the slide deck she references in the webinar.

Click here to access Liz Ngonzi’s website.