A few weeks ago, we asked Institute participants some questions about “code switching,” including: Have you found it necessary (or important) at times to use code-switching in certain parts of your entrepreneurial journey? Do you make conscious decisions to code-switch (or not) in certain settings? How does code-switching impact your feeling of authenticity? The answers surprised and intrigued us. Below is a summary of some of the themes.
Everyone uses “code switching” (but for different reasons!)
Virtually every respondent said that she uses code switching,
although the term was new to some. The
main difference in what people wrote about was whether a) they see code
switching as an option they can
choose to employ or b) they feel code switching is a mandatory activity, thrust
upon them as a necessary technique for survival.
As an example of the first group (mostly Caucasian), one woman
wrote that she simply sees code switching as good business practice: “If you’ve got high EQ, you’re going to try to make your
message resonate with your listeners… I believe you can still be authentic and
who you are really are and, at the same time, adjust the way you’re saying
whatever it is you are saying so that the other person can hear it and use it.” In this way of seeing things, code switching
can be a sort of secret weapon to put into use when one is in a selling mode,
relating to clients, dealing with co-workers or trying to reach another
group.
In contrast, the comments from women of color (about 85% of our
respondents) indicated that code switching is less an optional strategy than a mandated
way of life. As one woman put it, “For a black female
entrepreneur, code switching is not an option, it’s a necessity for survival.” This was echoed
by many other comments that indicated that they were taught to code switch by
their families and through their experiences: “Code switching is and has been a
part of the African American experience for a very long time. We were taught it
is more important to make others feel comfortable with us than it is to
actually be comfortable with ourselves.”
In particular, black women learned that fitting in with the
majority culture was particularly important in order to combat racial
stereotypes, such as the “angry black woman.”
Respondents shared stories of how this was reinforced through life
experiences: “I didn’t even know what code-switching was on a conscious level
until undergrad and my professor explicitly said you’re black you need to smile
more so you come across less threatening and it’s very important for you to do
this so that you’re perceived as less threatening. ” As one woman expressed
it, “When we are working in spaces that
are not designed for us we understand that there is a responsibility to speak
in a way that makes others comfortable and is seen as non-threatening or confrontational.“
Another woman pointed out that people often
have a preconceived notion of black women “in regards to our attitudes and
level of intelligence. I was once told by a white man that I wasn’t ‘like he
thought I would be’ before he met me. I asked what he meant by that and he said
that I was ‘a sharp tack, and not like normal black girls.’ The respondent was proud
to have her ideas and intelligence respected, but irritated by the concept of ‘normal
black girls.’ She went on, “I feel like
we do have to mask a piece of who we are upon trying to get our foot in the
door and to be respected on a certain level.”
A similar response portrayed the stress created by the pressure to code
switch: “I’ve also been told that I’m different from other black people because
I speak well. It all takes a toll on your self-identity, self-esteem, and idea
of self-worth. It causes stress in daily life that those of the majority
culture are privileged not to experience.”
Several women wrote that code-switching extends beyond
language to encompass issues of appearance, including dress and hairstyles: “Switching
language, clothing, hairstyles is a common practice. I once worked for a major
organization where I was told that I looked ghetto for wearing braids.”
Women of color expressed exhaustion with the task of
code-switching: “I code switch my entire work shift every day, seven days a
week…The only time I don’t do this is during my lunch break.” And someone
even commented: “Even now, while scribing this email, I code switch.” Another
respondent offered a sardonic take, comparing the need to adapt to the white
majority culture to taking a trip to France: “We grow up in these pods with our own dialects.
So when we intermingle… it requires a shift to be heard and understood. And
yes, generally it’s with the white majority because like in Paris… they
prefer you speak their language.”
Some women found it less necessary to adapt as they gain
experience: “As I mature and become more confident I find myself code switching
less.” Connections over time also seemed to matter: “in the long run I do not need to code switch
as our relationship grows.” Others said they
found code-switching less necessary as an entrepreneur and even felt that having
their own business gave them freedom to be themselves as compared to other
professional settings. Entrepreneurship
has provided an “escape hatch” to the need to assimilate to the dominant
culture in corporate settings in order to be accepted/trusted. “And
honestly, it was this understanding that ultimately led to me quitting my
corporate career and becoming an entrepreneur. I now own a business in an
industry that allows for individuality and even requires it. I can be true to myself
and easily attract my clients. I said all that to say, No. I don’t code-switch.
Not anymore!” A similar comment: “Most
become entrepreneurs to do things ‘their way.’
When that’s taken away you might as well go back to corporate.”
Code Switching and Authenticity
Many women (especially African American respondents) wrote
that the practice of code-switching impacted their sense of authenticity. “Code switching can sometimes feel like it
completely conflicts with who I believe my authentic self is. I often find
myself desiring more authentic interactions and relationships.” Others said
they felt inauthentic when code switching: “I may be telling the truth, but
it’s my not ‘my’ truth. It’s not coming from my heart, it’s coming from my
brains.”
As a result of the conflict between code-switching and authenticity,
many women wrote about resisting the need to adapt. “I do find myself code
switching way too often. It is actually something that I am struggling to quit.” Others managed to use code switching without
threatened their sense of self, ”I never lost myself in trying to seek approval…
I simply saw it as part of being professional…” and “I would say a key with
this approach is to let the person you’re interacting with lead and you follow
suit (to an extent). The goal is to always present yourself in a way that you
would be proud of later.”
One woman experienced interactions in the workplace that led
her to believe, “no level of code-switching made me appear less combative, less
cooperative…less Black. So I stopped. My entrepreneurial brand is authentic
and me. I am professional in all business but I do not lighten my presence and
try to take up less space than my very Black self requires. If a business
opportunity requires me to be someone other than who I am, I do not want it.”
The International Take on Code Switching
Markedly different responses to our questions came from women
from other countries or cultures. These
women felt that switching from one language to another was just a natural way
of life. If anything, they expressed a sort of wry fascination with why this
act of code-switching would even be a subject for debate. As one European woman pointed out, doing
business with other European countries means she and others routinely code
switch, even with friends and family. “Communicating in another language is
fundamental at times, even when you can use the more neutral English, because
each language has specific words and nuances that don’t exist in others, and
cannot be replaced by translations. Conveying the perfect message, is often key
to successfully closing a deal or forming a better human relationship, which
translates in more trust, better workflow and eventually better business.
Languages are part of our history, culture and every-day lives, therefore we,
as Europeans, don’t feel less authentic by using different languages, if
anything we feel more connected.” Other
respondents gave stories and examples of how being able to code switch to
another language was beneficial, including knowing how to interact (ie bowing
down to vs. hugging a relative) was practiced in different parts of Uganda
To end on a humorous note, we’ll share an anecdote about the advantages of code switching. A woman who speaks several different languages told us this story: “One day, my daughter and I went to get our nails done and we were speaking English and picking the colors. While the nail technicians were working on our nails, they started talking about my daughter’s born-deformed toe and started laughing about her toe. Little did they know that I have the ability to speak 5 languages, I immediately confronting them that I was not pleased about them talking and laughing at my daughter’s toe, I asked them if it was normal for them to talk about people and make fun of them in their language?” Touché!
Conclusion
In asking
about code switching, we expected to hear about how women operate in
environments dominated by men. Instead,
respondents fell roughly into three groups with three different reasons and
perspectives on the topic. It is fair to
say that every entrepreneur has to communicate effectively with her investors,
clients and co-workers. No one would
argue with the need for the entrepreneur to see things from the customer
perspective, so that type of code switching is likely to be necessary and
beneficial to everyone. Furthermore, if
code switching is actually based on different languages in order to establish
trust and relationships, it seems to
make sense. However, by placing code
switching in a larger cultural context, we can see that sometimes it happens as
a result of the majority culture imposing its communication styles on others. This can threaten the feelings of authenticity
of those who must adapt to fit in to gain access to opportunities. Perhaps entrepreneurship provides a unique
way to resolve the situation, providing both an escape from less inclusive
corporate structures and also a means of staying true to oneself while still
working to communicate in an effective way with customers, investors and
co-workers.
