This October 24, 2021 Fortune article shares an interview with Anne Marie Johnson about the founding of her sustainable fashion company, Bitter Grace, and the company’s first few years in business. During the discussion, she shares that the goal of her company is to present a holistic approach to help women align their external selves with their inner selves in order to be as authentic as possible. Johnson also discusses strategic decisions that enabled the company to grow throughout the pandemic and where she sees the company heading in the next five years.