![beige bra being held in the air](https://bofainstitute.cornell.edu/more/wp-content/uploads/beige-bikini-top-1721047-1.jpg)
This interview with ThirdLove founder Heidi Zak shares how her personal experience shopping for bras made her realize that the product AND the industry needed a new approach.
To read about how she grew her company after a bad shopping experience at the mall, click here.