This article from Time shares examples of small businesses banding together rather than competing head to head to weather the challenges presented by public health necessitated lockdowns. By thinking both creatively and collaboratively, these businesses have been able to stay afloat while also building a community stronger than the one before COVID-19.
Author: Kirsten Barker
Survival Plan for Small Businesses Handling Impacts from Coronavirus

While published in late March (which seems like *more* than only a few months ago) this article in Entrepreneur highlights ten important items to consider as your are navigating how to keep your small business afloat during this challenging time. While you may have already addressed many of these items, it is still a useful list to skim through.
Link to Webinar “The Search for Money: How Women Can Negotiate Better Startup Financing”

Click this link to access the May 27, 2020 webinar entitled “The Search For Money: How Women Can Negotiate Better Startup Financing“. Victoria Yampolsky shares strategies on how to position your company in the best light and how to create an effective fundraising strategy.
Several resources mentioned in the webinar included:
- Diversity & Inclusion Event on June 11, 2020 with The Cavu Group (link)
- Tech Crunch “Disrupt Now” event on Sept 14-18, 2020 (link) – you can get 10% off with Startup Station discount code: stationstartingup10
- Startup Station’s Courses (link) – you can get 20% off with discount code: CORNELL
- Free resources available at the Startup Station (link). The Startup Investor Search Guide is available if you join the mailing list on the homepage.
Unqork Forward Offers Free Access To Platform

Unqork Forward is a Digital Resiliency Program providing COVID-19 relief for small and medium-sized businesses (SMBs) that need to digitize some or all of their business operations. Forward provides access to Unqork’s no-code application development platform and in-house experts to help design and build digital solutions for participating businesses.
If you are selected by Unqork to participate in the Forward program, Unqork will give you, free of charge, a one-year subscription to Unqork and access to one or more of the digital applications that Unqork builds as a result of this program. The Forward program application window ends June 30, 2020. Application information can be found here.
Link to Webinar “Your Personal Brand”

Click this link to access the May 19, 2020 webinar entitled “Your Personal Brand: Leveraging Your Unique Knowledge and Experience”. Elizabeth (Liz) Ngonzi (who is also a facilitator in our program) discusses how to develop a personal brand that can help to set the direction for a career pivot and transition.
Click this link to see the slide deck she references in the webinar.
Click here to access Liz Ngonzi’s website.
Looking For Some Calm?

A recent article in Business Insider provided a list of five mental health podcasts by psychologists or coaches with 5-star reviews on Apple Podcasts that are addressing coronavirus anxiety and stress.
They include:
The Double Double Shift For Women During COVID-19

In this May 7, 2020 opinion piece in Fortune, Sheryl Sandberg and Rachel Thomas outline the ways in which the pandemic has placed a greater burden on women who are trying to juggle work and home responsibilities. They share that employers, managers, elected officials, and partners need to to more to help lighten that load.
Link to Webinar “Optimize Your Financial Dashboard”

Click this link to access the April 29, 2020 webinar entitled “Optimize Your Financial Dashboard: Use Data, Metrics and Key Indicators To Drive Decision-Making” where Victoria Yampolsky discusses key financial indicators that not only help you understand your current position but also help you plan for the future. Victoria also responded to questions from those listening live.
A link to Victoria Yampolsky’s company, The Startup Station, is here.
Let’s Work – Speaker Series

The “Let’s Work” speaker series sponsored by The Laundress invites female entrepreneurs and thought leaders to share their thoughts during this unique time in our world. The speaker series is happening on different days over the next several weeks at noon (ET). The series is also exciting in that there are breakoff sessions (zoom rooms) for the attendees to network amongst themselves in addition to the keynote speaker. Click this link to register (for free!) for the session. Upcoming speakers include:
- April 24, 12:00pm EST — Lisa Price: Founder of Carol’s Daughter @iamlisaprice
- April 28, 12:00pm EST — Sophia Roe: Chef, Wellness Expert, Founder of Pillow Talk Sessions @sophia_roe
- May 1, 12:00pm EST — Patty Rodriguez: Best-selling Author, Co-founder of Lil’ Libros and Patty Rodriguez Jewelry, Senior Producer for On Air with Ryan Seacrest @pattyrodriguez
- May 5, 12:00pm EST — Renae Bluitt: Creator of She Did That (Netflix), Founder of In Her Shoes Blog @iamrenaebluitt
- May 8, 12:00pm EST — Amani Al-Khatahtbeh: Founder of MuslimGirl.com, Congressional Candidate New Jersey 2020 @amani
- May 12, 12:00pm EST — Jaclyn Johnson: Founder of Create & Cultivate @jaclynrjohnson + Lindsey Boyd: Co-founder of The Laundress @thelaundress
- May 15, 12:00pm EST — Erin Patinkin: Co-founder of Ovenly & Seemore Meats and Veggies, Co-host of Start to Sale @erinpatinkin
- May 18, 12:00pm EST — Cyndi Ramirez: Founder of Chillhouse & Chill Times @cyndiramirez + Gwen Whiting: Co-founder of The Laundress @thelaundress
Countries With Best COVID-19 Response Have Female Leadership in Common

The female leaders in Germany, Taiwan, New Zealand, Iceland, Finland, Norway and Denmark are showing the world that when women leverage their own unique leadership styles, the results can exceed those of the more traditional model. This Forbes article highlights how these leaders used transparency, technology and empathy to handle the pandemic and keep their citizens safe.