Black Female Entrepreneurs Are Thriving In Detroit

headshot of Cornell professor Courtney McCluney

Courtney McCluney, an assistant professor at Cornell University’s School of Industrial and Labor Relations was recently interviewed on NPR’s Marketplace about her research on the status of entrepreneurship in Detroit. McCluney states that over the past several years, Black women have comprised the fastest growing group of entrepreneurs in the U.S. despite having disproportionate access to resources like capital. She recently looked specifically at the city of Detroit which despite less resources and higher than average poverty is creating an entrepreneurial ecosystem.

This piece in the MIT Sloan Management Review entitled “The Detroit Hustle” outlines some of McCluney’s research project. The piece speaks to the growth in women-owned businesses in Detroit and discusses the concept of the “Detroit hustle” – a “long-held mantra unique to the city that defines people’s entrepreneurial energy and approach to work.” The Data collection for this research project is ongoing. It will be fascinating to find out what Professor McCluney continues to learn and share.

Women-led Company “Little Lives PPE” Makes Kid-Sized Face Shields

Child wearing a face shield

Sending children to school is challenging enough during a pandemic – parents don’t also need to worry about how their younger children will manage masks and hygiene to stay safe.

A startup called Little Lives PPE has created a face shield that can be worn by children as young as two and is designed to sit comfortably on a child’s face throughout the day, ideally on top of a mask. Little Lives has partnered with a manufacturer in Rochester, New York, which has been mass-producing adult face shields throughout the pandemic. Little Lives masks are currently selling for $7 on their website.

Little Lives PPE was co-founded by Samira L. Brown, MD, Gabrielle Page-Wilson, MD and Alexandra Stanton.

OpEd: A Call for Empathy in Leadership

many hands making a heart

Female leaders have been in the news in recent months.  Recently, Forbes featured an article on the women leading those nations (e.g., New Zealand, Taiwan, Norway, Finland) who have done relatively better fighting the COVID-19 situation during the early months of the pandemic.  They cited a systematic study done by U.K. academics Kambhampati and Garikipati (2020).  The suggestion was an empathetic approach to the tradeoffs between the economy and loss of life was more a feature of female leaders as compared to their male counterparts.   One of the authors of the study told Forbes, “From Bangladesh to Norway to Iceland, a study reveals that some characteristics that are typical to women in leadership positions were instrumental in the success of these countries: “it required big thinking, empathy, and good communication skills.”

Among the many reactions to the widely circulated news of the successes of women-led countries, we noted the response of Chamorro-Premuzic and Wittenberg-Cox in their article in the June issue of the Harvard Business Review.  They argue that instead of focusing on male vs. female leadership styles, it would be more productive to redefine the general concept of a strong leader to include those “take care” aspects of female leadership.  “In short, tales of strong female leaders succeeding through this crisis could lead to a change in the overarching narrative of what a strong leader looks like.”  As a result, they suggest, “Society at large may become less surprised and more accepting of leaders (s)elected on their expertise, intelligence, curiosity, humility, empathy, and integrity.”

A recent example of strong leadership we have witnessed personally is a letter that Cornell University President Martha Pollack recently sent to the Cornell faculty and staff, as undergraduate and graduate teaching commences amidst great uncertainty and risk due to COVID-19. President Pollack  opened by saying, “As we begin an academic year like no other, I want to thank everyone at Cornell who has worked so hard to make this reopening possible. “  She notes the “grace, creativity, and patience” of Cornell employees and acknowledges that people had “mapped new paths around every obstacle,” thanking everyone for their efforts. 

President Pollack goes on to discuss the “new normal” and how it is “very far from normal,” pointing out that individuals and families are coping with a variety of challenges.   She promises to work closely the leadership team “to explore possible ways of lessening the stress and the burden on our many employees with caregiving responsibilities.”

The next part is what stood out to us.  President Pollack challenged everyone in leadership to “lead with empathy, and find every way you can to be flexible, to be understanding and to be generous.”   To employees, she encouraged asking for “help when you need it.” For everyone, she said that there is a need “to change the ways we define success” and that it is essential to “be kind to others…and yourself.”

We think that President Pollack has demonstrated what Chamorro-Premuzic and Wittenberg-Cox calls the  “expertise, intelligence, curiosity, humility, empathy, and integrity” that should be the basis of selecting great leaders.  And we agree that if all leaders were chosen with these characteristics in mind, the world would be better off. 

Finally, we are heartened by the nature of the entrepreneurial leadership we have witnessed among participants of the Institute.  Your letters and responses to us have shown a deep level of concern for your own employees and your community.  You are actively supporting other small business owners.  Whether or not this empathy and  integrity is a result of your socialization as a female or some other force, it is a demonstration of great leadership and we think it is worthy of emulation by others. 

85 Platforms Where You Can Boost Your Startup’s SEO

hand pointing to digital marketing metrics on a laptop

Phoebe Yao is the Founder and CEO of Pareto. She realized that while talent is equally distributed around the world, access to economic opportunity is not. She also realized that while there are many online freelance marketplaces, securing virtual work is not easy. The goal of her company, Pareto, is to build a set of scalable communication guidelines for the future of work.

One free resource that Pareto made available is this compilation of 85 active platforms where you can showcase your venture or side project. This marketing resource contains brief summaries, traffic levels, and submission complexity for each platform.

Link to webinar: “Raising Capital During a Crisis”

Picture of Olivia Owens from webinar zoom session

Click this link to access the August 18, 2020 webinar entitled “Raising Capital During A Crisis: Launch and Grow Your Business With Crowdfunding”

Olivia Owens, Head of Partnerships at IFundWomen, discusses how to leverage crowdfunding for your business. You’ll come away from this workshop with a honed pitch, a network map, a winning rewards strategy, and a marketing plan for your crowdfunding campaign.

Exploring Funding Opportunities For A Variety of Business Models

In this 15 minute video segment, Liz Ngonzi looks at the spectrum of business models from not-for-profits to social enterprises to traditional for-profits and then explores a variety of sources of funding that apply to each model. She also discusses organizations such as incubators and accelerators that can provide both monetary and consulting support to start-up businesses.

Elizabeth (Liz) Ngonzi is the Founder and CEO of Liz Ngonzi Transforms who as an international educator, speaker, executive coach, and consultant, helps impact-driven leaders, entrepreneurs and organizations to more effectively define and tell their stories, enabling them to improve engagement with their stakeholders.  In helping clients she aims to INSPIRE, CONNECT with and ACTIVATE them to create the TRANSFORMATION they seek in their lives and/or organizations.  Additionally, Liz proudly supports women leaders and entrepreneurs as a facilitator in the Bank of America Institute for Women’s Entrepreneurship at Cornell.  Previously as an Entrepreneur-in-Residence at the Cornell Pillsbury Institute for Hospitality Entrepreneurship, she helped aspiring entrepreneurs develop and present their unique value proposition to funders.

Amplify Speaker Series

"Amplify" speaker series logo

“Amplify” is a free speaker series designed to support and empower underrepresented communities in entrepreneurship and venture capital. In 2018, only 1% of venture capital funding went to Black startup founders. Black female entrepreneurs were only allocated 0.02% of VC funding. 

Entrepreneurship organizations at Yale, Harvard, Fordham, Cornell, Brown, Columbia, UC Berkeley, Stanford, UPenn, and Vanderbilt have come together to schedule weekly speakers. Amplify’s mission is to educate, inspire, and pave new paths forward for underrepresented voices in the world of startups.

The Cornell Entrepreneurship Club and the Sullivan Foundation at Rust College present AMPLIFY Week 4 – on Tuesday, August 4th at 5pm ET – which will feature a conversation with Jean-Pierre Adéchi, the CEO/Co-Founder of Wheeli. He will share thoughts on raising capital as a black founder and include specific lessons for women, minority, and other outside-the-box founders. To sign up for this event, click here.

To add your name to the Amplify mailing list to be alerted to future speakers, click here.

Interview with Jessica O. Matthews

logo for Uncharted Power

Jessica O. Matthews is the CEO and founder of Uncharted Power, a full-scale renewable energy company. The initial goal of the company was to create a smarter energy grid for sub-Saharan Africa (Matthews is a dual citizen of the U.S. and Nigeria) but the impact of natural disasters such as flooding and wildfires on the US energy grid encouraged Matthews to broaden her focus and create a more global solution. Read more about this incredible entrepreneur in a July 14, 2020 interview in Politico.

NPR’s “How I Built This” podcast series – Resilience edition

How I Built This podcast logo

In NPR’s How I Built This podcast series, host Guy Raz interviews entrepreneurs to explore their journeys and lessons learned.  In the wake of the COVID-19 pandemic, the series took a slight detour and began to record segments entitled How I Built Resilience where entrepreneurs share past experiences that required grit and discuss how the current coronavirus situation is impacting business.

How I Built Resilience” episodes include:

  • April 2, 2020 – Jeni Britton Bauer, founder of Jeni’s Splendid Ice Creams. Jeni’s company battled a Listeria outbreak in 2015 that almost broke her business, but she bounced back stronger than ever and is confident her company will survive this crisis, too.  
  • April 9, 2020 – Susan Griffin-Black, founder of EO Products. Susan’s company has made a full pivot by only producing hand sanitizer and hand soap to support public health needs during the pandemic.
  • April 16, 2020 – David Neeleman of JetBlue Airways and Tristan Walker of Walker & Co.
  • April 23, 2020 – Author Simon Sinek whose books about business include “Start with Why,” and “The Infinite Game”
  • April 30, 2020 – José Andrés, a restaurateur who is now running World Central Kitchen, a nonprofit he founded that brings food to people during humanitarian crises.
  • May 7, 2020 – Christina Tosi of MilkBar and Gary Erickson & Kit Crawford of Clif Bars
  • May 9, 2020 – Stewart Butterfield of Slack and Steve Holmes of Springfree Trampoline
  • May 14, 2020 – Samin Nosrat, author of Salt, Fat, Acid, Heat and Alice Waters & Fanny Singer of Chez Panisse
  • May 16, 2020 – Tobias Lütke of Shopify and Jon Stein of Betterment
  • May 21, 2020 – Tony Xu of DoorDash and Marcia Kilgore of FitFlop
  • May 23, 2020 – Sarah LaFleur of M.M. LaFleur who is rethinking her brand and her marketing to stay relevant in a new work-from-home world
  • May 28, 2020 – Restaurateurs Kyle Connaughton and Daniel Humm
  • May 30, 2020 – Alli Webb of Drybar and Andy Puddicombe & Rich Pierson of Headspace
  • June 4, 2020 – Jenn Hyman of Rent The Runway
  • June 6, 2020 – Troy Carter of Atom Factory
  • June 11, 2020 – Actor and comedian Kevin Hart
  • June 13, 2020 – Y-Vonne Hutchinson, founder of ReadySet, a consulting firm that helps companies make authentic commitments to diversity and inclusion.
  • June 18, 2020 – Cathy Hughes, founder of Urban One, the largest African American-owned broadcast network with 54 radio stations around the United States.
  • June 20, 2020 – Sadie Lincoln, founder of Barre3 who had to transition from in-person to online fitness programming.
  • June 25, 2020 – Former Massachusetts Governor Deval Patrick who discussed how protests for racial justice have resonated with him personally, and how this moment can spark meaningful change for African Americans — in the world of business and beyond.
  • June 27, 2020 – Canva founder, Melanie Perkins and Spindrift founder, Bill Creelman
  • July 9, 2020 – Sharon Chuter, founder of UOMA Beauty, a cosmetics company that caters to a wide variety of skin tones.
  • July 11, 2020 – Morgan DeBaun who founded Blavity as a media platform for Black millennials to convene and connect online.
  • July 16, 2020 – Julia Hartz, founder of Eventbrite
  • July 18, 2020 – John Foley of Peleton

Can Government Programs Counter the COVID-19 Impact on Women Entrepreneurs?

Big red button with word "help" in white letters

In this July 15, 2020 piece in Forbes, author Geri Stengel explores the explosion of women-owned businesses from 2008 to present as well as inequities that still exist (and were made more apparent with the impact of COVID-19) for women and more specifically, women of color. She also discusses how federal, state, and local governments can do more to support women entrepreneurs.